1 DAY COURSE | ALL SKILL LEVELS | EDINBURGH
Informed Design offer a really practical guide to conversion strategies that will help you to maximise your digital marketing investment.
Your conversion strategy defines the terms of your online experience. A good one will help you add to your value proposition, integrate with traditional channels and maximise conversion rates.
If you want to maximise the efficiency and effectiveness of your sales and marketing efforts going forwards, you need to know how to use your digital channels to support customer engagement and deliver good customer experiences.
This training session provides an introduction to the elements of persuasive design, data analysis, CRO and personalisation to help you form a cohesive conversion strategy.
WHAT CAN I EXPECT?
Expect tons of interaction, discussion, debate and group exercises...
1 Day Intensive Course
9.30am – 4.30pm (Meals & snacks on us!)
Up to 10 participants
City Centre location – The Scotch Whisky Experience
Each course is guided by the people who are taking part. You tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees).
The small group of 10 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd.
WHO SHOULD TAKE THIS COURSE?
This course is perfect for:
Start ups who need a strong beginning and a solid conversion strategy
SMEs who're looking for the digital skills needed to succeed online
Senior marketing professionals tasked with generating more traffic and increased conversions